Welcome to the Media Studies Department
Pearson BTEC Level 2 First Award in Creative Digital Media Production
Staff : Ms C Paisley – Curriculum Leader
This BTEC First in Creative Digital Media Production is to:
- Inspire and enthuse learners to consider a career in the creative digital media
industries, rather than just to participate in media recreationally, for example
surfing the web or playing video games
- Give learners the opportunity to gain a broad understanding and knowledge,
and develop skills, across the creative digital media sectors, e.g. moving
image, audio production, games design, website design and publishing
- Support progression to a more specialised level 3 vocational or academic media qualification or an apprenticeship.
- Give learners the potential opportunity, in due course, to enter employment
within a wide range of junior job roles across the creative digital media
sectors. Junior job roles include, for example, photographer, sound recordist,
assistant editor, assistant web designer and assistant games designer.
This qualification has been developed to provide an engaging and stimulating introduction to the world of media. It includes two core units and a selection of five optional specialist units, from which a further two units are chosen. Unit 1 of the core units is a broad unit that underpins the fundamental knowledge and understanding of media principles looking at all five key sectors (Digital Moving Image, Digital Audio Production, Digital Publishing, Website Production and Digital Games Production) and the different types of audiences. Unit 2 must be taken alongside the optional units and focuses on communication techniques.
The core units are:
Unit 1: Digital Media Sectors and Audiences – In this unit learners will explore the digital media industry and all five key sectors that fall under it (Digital Moving Image, Digital Audio Production, Digital Publishing, Website Production and Digital Game Production). They will also explore the different types of audiences and how audiences can engage with each sector.
Unit 2: Planning and Pitching a Digital Media Product – In this unit learners will use their verbal, written and visual communication skills to enable them to formulate, develop and pitch ideas of a product that they then plan to produce. The optional specialist units allow flexibility, as they can be approached in a holistic way. While core units embed the key skills required to produce a digital project, the optional specialist units complement each other alongside this.
For example, a learner could plan a production in Unit 2: Planning and Pitching a Digital Media Product. Produce a TV commercial in Unit 3: Digital Moving Image Production, and produce an audio soundtrack to go over the TV commercial in Unit 4: Digital Audio Production.
The optional specialist units offered within the qualification build on the core and provide learners with an opportunity to develop a wider understanding and appreciation of any two sectors of the creative digital media sector, depending on their interests and motivation. The optional specialist units span the five key sectors in media:
- Unit 3: Digital Moving Image Production – In this unit learners will investigate key features of digital moving image productions, including structures, generic conventions and audience address, in preparation for the making of a film or video.
- Unit 4: Digital Audio Production – In this unit, learners will explore techniques and procedures for recording digital audio in different locations and under different conditions. They will then record audio for a particular digital media product, edit it and review the work.
- Unit 5: Digital Publishing Production – In this unit, learners will gain the knowledge and skills required for the design and development of digital publishing products. They will also have an overview of how to source materials and then combine them. Learners will organise and manage the production of a digital publishing product.
- Unit 6: Website Production – In this unit, learners will explore the technical requirements for website production: how to organise and manage the production of a website, plan and prepare suitable content, and create hyperlinks between pages.
- Unit 7: Digital Games Production – In this unit, learners will gain knowledge of 2D and 3D digital games platforms and audiences. Learners will create pre-visuals to show what the game will look like, as well as preparing a document that explains all aspects of the game and what the player does. The learner will then go on to create a portion of the game, creating the component assets to be placed in a games engine.
The Pearson BTEC Level 1/Level 2 First Award in Creative Digital Media Production provides the knowledge, understanding and skills for level 2 learners to progress to:
● Other level 2 vocational qualifications
● Level 3 vocational qualifications, such as BTEC Nationals, specifically the Pearson BTEC Level 3 in Creative Media Production
● Related academic qualifications
● Employment within the creative digital media industry, such as junior roles working in moving image production, audio production, publishing, website production or digital games production.